The Identification of target audiences and the Articulation of key messages which result in the desired outcome, we believe, are central to effective communications and/or media campaigns. FIREFLY Consultancy aids clients in developing a focused and disciplined approach to engaging and educating decision makers, influencers and other stakeholders.
We work closely with clients to identify and prioritize the main target audience, whether it consists of decision makers, influencers or stakeholders. Often it may include the grouping of stakeholders into tiers in order to set goals and objectives for each audience, and targeting particular populations for specific messages and outcomes. All campaign activities are designed and executed with specific audiences in mind.
Creating a well-crafted, consistent and compelling message tailored for each campaign is the foundation of successful communications and/or media campaigns. We work with clients to revise and update existing messaging and, if necessary, draft fresh points to engage specific audiences. Our messaging is research-driven, rooted in facts and figures.
ISSUE, CORPORATE OR PRODUCT POSITIONING AND BRANDING
Adequately framing an issue, organisation or product among target audiences forms the foundation for all communications campaigns. This can be done using a variety of communications vehicles including traditional earned and paid media and outreach, as well as social media and online activities. We take the time to understand broader business, policy and organisational objectives in order to help define the client’s position in the marketplace.