On a named issue, a range of public and private stakeholders and decision makers exist with varying interests and motivations, and significant potential to impact the public environment. FIREFLY Consultancy helps clients frame issues publicly using various proven tactics and approaches specifically tailored for particular campaigns.
EARNED AND PAID MEDIA
Traditional media remains a powerful tool to reach target audiences of decision makers, influencers and other stakeholders on a wide variety of issues. Our media relations experts work with local, regional and national outlets to facilitate ongoing dialogue between and among journalists, viewers, readers, listeners and bloggers on many issues. This may involve both proactive outreach to properly frame an issue and reactive outreach to respond appropriately to issues in the news.
CONFERENCE, ROUNDTABLE AND PANEL DISCUSSION EXECUTION
Public speaking events serve as tremendous opportunities to proactively position an organization, its leaders or a public policy issue. We help clients host their own events and identify, pursue and secure participation in public events, as well as outline strategies and approaches to maximize return on involvement.
MANAGEMENT OF REGULATORY PROCESSES
Managing a formal public input process provides opportunity for the lead organization to frame the issue in the public environment and set the terms of the public debate. We work with clients to manage complex public input processes for various projects from start to finish, ensuring their voice is heard and organizations meet all necessary requirements while maximizing opportunities to engage third-party supporters in the process.