Forming a diverse, active and nimble coalition around an issue can make the difference in successful public affairs and communication campaigns. FIREFLY Consultancy helps clients build broad coalitions made up of fully engaged third-party groups and individuals eager to publicly demonstrate support.
STAKEHOLDER IDENTIFICATION AND EDUCATION
Identifying and educating the right third-party groups and individuals who are best able to influence decision makers or other influencers on an issue establishes the foundation of public affairs and communications campaigns. We work with clients to engage traditional and non-traditional allies and educate them so they can serve as prominent public supporters and spokespeople throughout the campaign.
When organizations/entities are properly prepared for public meetings, rallies and other events, and execute well-developed plans, the events become opportunities to properly frame an issue rather than reasons to be concerned. We work with clients to ensure public meetings run smoothly and appropriate third-party voices and perspectives are heard.
Once third-parties are engaged on an issue, effective campaign managers regularly communicate with them and guide them through various activation activities to maximize return. We work with clients to help third-party supporters engage decision makers, the media and the general public in support of campaign goals and objectives.